Position Overview:
We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our dynamic marketing team. As a Digital Marketing Specialist, you will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will work closely with cross-functional teams to implement integrated campaigns across various digital channels.

Responsibilities:
1. Develop and implement digital marketing strategies aligned with overall marketing objectives.
2. Create and manage digital marketing campaigns, including paid search, display advertising, social media advertising, email marketing, and SEO/SEM.
3. Monitor and optimize campaign performance, analyzing key metrics and making data-driven decisions to improve ROI.
4. Conduct market research to identify trends, insights, and opportunities for digital marketing initiatives.
5. Collaborate with the content team to develop compelling and engaging content for digital channels.
6. Manage and optimize website content, ensuring it is SEO-friendly and user-friendly.
7. Utilize marketing automation tools to create and execute email marketing campaigns, lead nurturing, and customer segmentation.
8. Stay up-to-date with the latest digital marketing trends, tools, and best practices, and recommend innovative strategies to improve campaign effectiveness.
9. Track and analyze website traffic, user behavior, and conversion rates to identify areas for improvement.
10. Collaborate with external agencies, vendors, and partners to support digital marketing initiatives and ensure deliverables are met.
11. Provide regular reports and insights on digital marketing campaign performance to stakeholders.

Qualifications:
1. Bachelor’s degree in marketing, business, or a related field.
2. Proven work experience in digital marketing, preferably in a similar role.
3. In-depth knowledge of digital marketing channels and strategies, including PPC, SEO, social media, email marketing, and content marketing.
4. Familiarity with marketing automation tools, such as HubSpot, Marketo, or Pardot.
5. Proficiency in web analytics tools, such as Google Analytics or Adobe Analytics.
6. Strong analytical skills with the ability to interpret data and derive actionable insights.
7. Excellent written and verbal communication skills.
8. Creative mindset with the ability to think outside the box and propose innovative ideas.
9. Strong project management skills with the ability to multitask and meet deadlines.
10. A team player with strong collaboration skills and the ability to work effectively in cross-functional teams.